The thong that started a thing. In the early '80s the thong was an underwear outsider. Seen as risqué, only determined wearers could tolerate the discomfort. But with the advent of stretch jeans, women wanted a visible panty line solution not compromise.

In 1986, Hanky Panky changed underwear history by inventing a thong that achieved the unimaginable; it could not be felt. In 2004, when the WSJ called our patented signature fabric 'lace butter', a legend began. We now sell one thong, on average, every 10 seconds across the world.